The Dyslexia Project
Brand Identity
December 2020
The Dyslexia Project Brand Identity
The Dyslexia Project is a California-based non-profit founded in 2011 by Cheri Rae, author of DyslexiaLand: A Field Guide for Parents of Children with Dyslexia, to provide assistance to individuals with dyslexia and low literacy levels, and for those who support them. This rebrand was a key step for the organization to create awareness and increase influence. The branding aims to use ideas of dyslexia and simplicity to create eye-catching designs.
B R A N D
Mark
Logotype
Colors &
Typography
C A M P A I G N S
B R O C H U R E
P R E S E N T A T I O N